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Master the Cold Call
Turn the phone into your most powerful sales weapon.
While the world hides behind unread emails and ignored LinkedIn messages, you’ll do what others won’t -
pick up the phone and reach the people who matter.
Because when you know how to call the right way, you unlock something no ad or automation can buy:
real human connection.
pick up the phone and reach the people who matter.
real human connection.
Write your awesome label here.
Write your awesome label here.
Become the salesperson prospects want to talk to
This isn’t about scripts or tricks.
It’s about learning how to connect, guide, and win trust — one call at a time.
It’s about learning how to connect, guide, and win trust — one call at a time.
You’ll learn to turn cold calls into confident conversations that build credibility, spark curiosity, and open real opportunities.
Every module is practical, actionable, and proven in real B2B selling environments.
Connect. | Convert. | Repeat.
Forget “cold.”
A great call is warm, personal, and powerful.
It cuts through noise and lands directly in the moment.It gets you to decision-makers who ignore everyone else.
The phone is your unfair advantage — this course shows you exactly how to use it.
Now IncludingYour Free AI Sales Coach
Don’t wait for your next lead to come to you.Call them. Reach them. Win them.
Why This Works
Because it’s not theory — it’s repetition, reflection, and mastery.
You’ll learn the exact words, tone, and mindset top salespeople use to sound confident, natural, and human on the phone.
You’ll learn the exact words, tone, and mindset top salespeople use to sound confident, natural, and human on the phone.
You won’t pitch — you’ll connect.
You won’t chase — you’ll attract.
You won’t freeze — you’ll flow.
What You'll Learn
Start any call with confidence — no awkward intros, no hesitation
Get past gatekeepers
who block everyone else
who block everyone else
Build instant rapport
using the HIPA framework
using the HIPA framework
Discover and qualify fast
Handle objections smoothly
Book follow-ups that stick
Who This is For
This course is built for people who create opportunity - not wait for it.
SDRs & BDRs
who want faster growth
AE's
who want more meetings
Founders
building pipeline from scratch
“It’s the first time I actually enjoyed cold calling. I finally know what to say and why it works. And I am still growing today”
Sophie K., Account Executive
Wish I found this course sooner.
I’d have booked 10x more meetings
I’d have booked 10x more meetings
George S, SVP
“The HIPA method changed everything, my calls are smoother, more human, and I’m booking more meetings.”
Lars M., BDR, SaaS Industry
What's included?
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6 Chapters
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1 Certification
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1 Proven Methodology
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6 Quizzes and PDF's
-
1 GPT (AI Coach)
Become a Call Master
You will learn how to strategize, prepare, get past gatekeepers and create connections with your target audience confidently.
Meet with Anyone, Anytime
You will learn the proven strategies and tactics to meet senior business professional you want to, simply using the phone.
Meet the instructor
Yuri van der Sluis
Yuri has 25 years of Sales experience and has spent almost 20 years training B2B Sales professionals around the globe. He is often asked to consult, speak, coach, and train sales teams to improve their results by revamping the strategy, process, and client engagement. Yuri has 3 kids and has a passion for sports, food, and travelling around the globe.
Patrick Jones - Course author

